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MIDORI 1500
3.5oz/$19.99
Midori 1500
BUY IT HERE!
One of our finest Japanese sencha green teas, it is produced from shaded young buds, giving it a sweeter taste. It is extra steamed for a more full-bodied flavor and pan fired to provide a richer aroma.

Our Environment-Friendly Difference - Economic development has created a cycle of mass production, packaging and mass consumption as well as the potential for mass recycling of waste & fair trade practices.
Reflecting on this situation, we wished to work with a company as committed to the environment as it was to producing a healthy, fresh project. In May 2000, the Japanese government enacted the Basic Law for Establishing a Recycling-Based Society, the first full-scale attempt at shaping a recycling society. Companies in Japan must pursue industrial structural reforms on the premise of building a recycling society. Our green tea producer coordinated it's response by forming an internal Environmental Committee in 1998 along with subcommittees: one each for production, and the other two for the head office, and operations. This organization forms a company-wide system to identify and solve environmental issues from the viewpoints of the people most directly involved.

In December 2000, it became the first Japanese producer of tea products to acquire ISO 14001 certification for environmental management systems. Conforming to ISO 14001 guidelines provided our producer platform to conduct an environmental protection program on a continuous basis as an integral part of its business activities. All our producer's major tea production facilities acquired certification not only for the development of management systems, but also for using the systems to increase environmental awareness among employees.

Dealing with global environmental issues as a company has led to a variety of benefits in production and other areas. The following three examples highlight these benefits:
100% Waste Recycling at Main Plant - Our producer recycles 100% of production process waste. The ratio was only 47% in 1998. Vast improvements in waste treatment and sorting methods are responsible.
Trash compactors were introduced halving the volume of production waste to enhance reuse and recycling.
Teaching Conservation at the Production Stage - Our producer has a system to providing guidance to tea growers on conservation issues aimed at implementing environmental policy at the growing stage.
Our producer also supplies growers with data on advances in agricultural technology helping to protect the environment.

Environment-Friendly Packaging - Our producer is helping to prevent the production of dioxins generated when packaging materials are incinerated. Until recently, tea products were packaged in
chlorine-based resin films, they have been replaced with PET resin films to avoid creating dioxins upon incineration.

Continued & Sustained Environmental Commitment - Our producer continues to take its environmental commitments seriously and is in the process of:
This project was undertaken in conjunction with the National Grassland Research Institute (NGRI), an institute affiliated with the Japanese Ministry of Agriculture, Forestry and Fisheries, and the Central Agricultural Testing Center (now the National Agricultural Research Organization [NARO]). Tests of animal waste have confirmed that this new silage increases the levels of beneficial lactobacilli in animals’ intestines while reducing levels of harmful ones such as colon bacilli and staphylococci.By converting tea waste products into animal feed, our producer utilizes resources not used in the production process and promotes environmental conservation and a recycling-friendly livestock industry.

Tapping the potency of lactobacilli as a fermentation agent, the new technologies rely on the same fermentation principles used in the production of silage, a type of animal feed made by storing damp grasses, corn, and other fodder in a silo for a period of time.

The Ethical Tea Partnership - Many consumers are increasingly curious about the quality of the products they buy and the ethical practices adopted to produce goods in overseas countries, particularly in emerging nations.
Behind each cup of tea lies a much bigger picture: growing and producing tea provides a livelihood for millions of people around the world. The Ethical Tea Partnership works to make this picture transparent – to monitor living and working conditions on tea estates, with the aim of making sure that the tea you buy from the members of our Partnership has been produced in a socially responsible way. ETP member share responsibility for the social and ethical conditions involved in sourcing the tea they buy. Member activities in this area should be non competitive and apolitical. Members respect the cultural and legislative differences in tea producing countries, but aspire to international standards. Members seek to work in partnership with tea producers.

ETP's aim is that its monitoring program should be thorough and credible. Monitoring is carried out on a rolling basis, with a full monitoring visit being carried out on an estate every four years.

PricewaterhouseCoopers have been ETP's monitors since 2002. ETP monitors against six areas: Employment (including minimum age and wage levels), Education, Maternity, Health and Safety, Housing and Basic Rights, checking compliance with local laws and union agreements and some international standards.
with local laws and union agreements and some international standards.

The Following Areas are Monitored:

- Employment is freely chosen
- Freedom of association and collective   bargaining rights are respected
- Working conditions are safe and hygienic
- Child labour shall not be used
- Total remuneration packages are negotiated   between unions and employers
- Agreements in place regarding working hours
- No discrimination is practiced
- No harsh or inhumane treatment is allowed

There are three stages of monitoring:

Questionnaire
First, estates must complete a Questionnaire which has been prepared by expert labour lawyers and asks about the estate’s compliance with local laws and union agreements. Completing the questionnaire is critical point of entry – our members cannot buy from producers who do not wish to enter the scheme and do not complete and return our questionnaire. We want producers to understand that taking part in our scheme is important and worthwhile.

Monitoring Visit
The second stage is a monitoring visit carried out by a team of monitors from PricewaterhouseCoopers. The monitors are based in the country and familiar with local customs and languages. Visits are arranged in advance with the estate and take place in the tea production season when it is fully active. To ensure that estate management fully understand how the monitoring will work, they receive a number of briefing documents including an overview of the monitoring process, several weeks ahead of the visit. At the start of the visit, monitors hold a meeting with estate management to explain the process. They then visually inspect each ‘unit’ on the estate – tea garden, workshop, factory, administration area, housing and so on.

The monitors check employment, pay and other records and talk to management. They talk to staff and union representatives, sometimes in groups, sometimes individually. Interviews cover workers from all the different units of the selling marks and interviewees are randomly chosen. Monitors will follow up any issues that are identified to seek corroborative evidence.

At the end of the visit they hold a ‘closing’ meeting with estate management to report on their findings. These findings and any comments from the estate management are included in the report that is prepared by the monitors and sent to the Ethical Tea Partnership. All information about the estate and the visit is held confidentially by the Partnership.

Grading
The third stage, grading, takes place after the monitoring visit. Once the Partnership has received the monitors’ report, it can determine the appropriate grading. An Action Plan will also be developed to address putting right any non-conformances. The Grading and Action Plan will be sent to the estate and will be followed up by the Partnership working with the estate. A follow-up visit will take place when the tea producer has corrected any non-conformances and provided the Partnership with supporting evidence, or where we wish to confirm a change in grading.

Full information about how the grading system works can be downloaded in our Listening and Learning section under Tea Producers .

For an overview of ETP monitoring process and more click here



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